Martha Stewart’s Martha & Marley Spoon was so popular that I couldn’t get a delivery window until the end of April, so that one isn’t included. I recently kitchen-tested seven of the most popular kits. “And an increase in the number of new customers coming to the service.” We’ve seen an increase in the number of orders and also an increase in the amount of food in each order from existing customers,” he said. “Customers that had paused their accounts have come back.

Rich DeNardis, the company’s chief revenue officer, declined to release specific numbers but said business is up across several categories. Home Chef, a delivery meal-kit service based in Chicago, has seen an increase in business in areas where shelter-in-place orders are in effect, including California. It’s a market expected to reach $11.6 billion by 2022. Once thought of as a luxury for busy home cooks, meal kits, which don’t require trips to the grocery store, can be especially useful during a pandemic. You choose your meal online, ingredients arrive in a box on your doorstep, you follow the included recipe and boom, dinner is ready.

Fresh food meal kits are the paint by numbers of the home cooking world.

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